I saw this in a catalog and it looked easy enough to make. Paint a terra cotta pot white, and the band of the pot black (for the hat). Glue on different size buttons for the eyes, nose, and to form the arch for the mouth. Use red paint or rouge to give the snowman rosy cheeks.
Choose a favorite cookie recipe. In a mason jar, measure out and layer each of the dry ingredients. Begin with the sugar (white then brown for color contrast)then the flour, baking soda, salt,etc. Top with the chocolate chips, nuts, etc. Cut out circles of fabric, about 2 inches larger than the diameter of the jar. Place the vaccumm seal on the jar, the cloth, and then tighten the ring on the jar. Attach a card that lists the “wet” ingredients that will need to be added in order to make the cookies. Include cooking temps and time.